The Wedgwood story began in 1759, when Josiah Wedgwood, aged just twenty-nine, started as an independent potter in Burslem, Staffordshire, England. He began to experiment avidly with clay, exploring its many possibilities. During his lifetime he invented and produced three of Wedgwood's most famous ceramic bodies - Queen's Ware (1762), Black Basalt (1768) and Jasper (1774). These remain famous to this day. Creative, energetic, an astute business man and patron of the arts, he quickly became Britain's most inspired and successful ceramics pioneer. His genius led English pottery from a cottage craft to an art form and international industry. He is today remembered as the "Father of English Potters". His pioneer spirit, his vigorous design policy, his commitment to exacting standards of quality and his efforts to create affordable luxury products remain the values at the heart of the brand today.