We are a sports and active wear company with a difference. We don't just want to sell kit, we want to bring fashion and function together to create clothes that make women feel good about their bodies and inspired to get active. Oh yes, and we're raising money for women's sport in the process. Inspired by the legend of Boudicca, Queen of the Iceni tribe - a strong and active woman who wouldn't take no for an answer - we dreamed up the name Boudavida as a way of encapsulating that female strength of character with the notion of living a healthy life. Starting with a capsule collection of generic gym kit we have plans to expand into various sports - both individual and team - and into a greater size breakdown, ultimately creating kit for every woman, whatever they want to do.
We are an ambitious team. Based in the creative county of Somerset where designer brands such as Mulberry and Alice Temperley were born, we have plans for international sites and high-street stores in the pipeline, but our biggest aim by far, is to see just how much money we can pump into women's sport and what tangible change we can make by doing that.